> Well, there’s something you don’t see every day:  2 studios both content to forego bragging rights for the Sunday weekend estimates and wait for actual numbers on Monday, when public attention is lower. (Note:  The Hot Blog, which calculates its own numbers, has COWBOYS & ALIENS up by $100K.)  The important thing to remember […]

  Official studio estimates are in for New Year’s Weekend in the US, but overseas numbers are still sketchy.  A few notes: ROGUE ONE (Lucasfilm/Disney) had a US result in keeping with preliminary numbers, up 15% on Sunday and with an anticipated 12% Monday drop.  This puts it at $439.7M domestically, 41% below The Force […]

> How long before the Hunger Games sequels start arriving in 3D? THE HUNGER GAMES:  On its current trajectory toward a $350-375M US total, THE HUNGER GAMES (Lionsgate/Summit) will end up among the 15-20th biggest movies of all time, outgrossing all the Twilights and every Harry Potter except Deathly Hallows Part 2.  At $61.1M, it […]

  OPENINGS:  The magic weekend number for THE BOURNE LEGACY (Universal) is probably $40M, now that Friday has come in a bit lower than preliminary estimates suggested at $14M.  Unless business collapses on Saturday, expect the Sunday estimate to begin with a “4,” although in fact the final weekend figure (released on Monday) could be […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  A touch of new blood (so to speak) hit multiplexes with the Thursday night arrival of THE WOMAN IN BLACK 2: ANGEL OF DEATH (Relativity).  Its $1.5M result was fairly high for such a low-budget horror item, but then again few if any movies have had their Thursday night screenings as the only new […]

The Past Week: Total Box Office Volume All films in wide release playing between November 19 and November 25 grossed an excellent $325 million, up 19% from the four-year average for the week and up 25% from the same week last year.   Over the last four weeks,  The past six weeks are now 15% […]