The two openers this weekend will be forgotten in several days or weeks, while Oblivion has a good chance of staying at #1 in its second weekend and 42 will be the other holdover still above the significant $10 million weekend mark.  But that’s about it for the box office.  The top 12 films this […]

> The holiday movie season is not off to a roaring start. BREAKING DAWN PART 1:  The giant franchise will of course win Thanksgiving weekend.  But its $12.5M Wednesday gross was down 12% from what New Moon did on the day before Thanksgiving in 2009, which suggests a 5-day weekend that might be at $58M […]

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year.  The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]

Weekend #44 of 2015 is looking like a very weak $69 million for the top 12 films this weekend, well below the norm for this weekend (see comparisons below) as Halloween and all its distractions lands on a Saturday and derails movie attendance. Our Brand Is Crisis from Warner Brothers should open with a $6.5 million weekend. The film is on track […]

Based on Friday’s and Saturday’s grosses, weekend #28 of 2015 looks like $204 million for the top 12 films Friday-Sunday, above the norm for this weekend and way above last year’s weak weekend. Opening at 4,301 theaters Friday, Minions from Universal is on track for a $115.2 million opening three-day weekend (a little lower than yesterday’s outlook but still […]

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

> The 13th weekend of 2012 is looking like $146 million for the Top 12 films, up 28% from this weekend last year and up 14% from the four-year average for the first weekend in April.  The Hunger Games had a sizable drop in its second weekend but not unlike other huge openers, and the […]

>Dr. Seuss’ The Lorax joins the worldwide box office chart this week, already ranked #7 out of 45 films released the last three months, but that ranking is based on a current zero tally of overseas receipts.   Based on recent animated films, we would expect The Lorax to gross somewhat more than its domestic […]