It was Bombs Away! for the weekend’s new openings, and even though SULLY (Village Roadshow/RatPac/Warners) will easily win the stanza, it’s not performing thrillingly either. According to preliminary numbers at Deadline, its second Friday was $6.3M, down 48% from last week’s opening day. By comparison, the 2d Friday for Bridge of Spies was down […]
Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate. According to preliminary numbers at Deadline, it was the low-budget THE PURGE: ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]
Weekend #30 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 22-24, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Star Trek Beyond Par PG13 93% 66.5 195 255 450 Ice Age: Collision Course Fox PG 15% 35.5 120 […]
OPENINGS: In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre. (By comparison, Peter Rabbit rose 97% on its 1st Saturday.) That brought the weekend to a soft $33.3M. Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]
THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion. It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend. The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]
OPENINGS: We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations. The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump. That […]
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OPENINGS: THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster. In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s Doctor Strange. (The one slight negative was that its 5% Saturday drop was a bit worse than the 1%/4% dips […]