OPENINGS:  Cheap PG-13 horror movies are the assembly-line workers of the studios, rarely resulting in showy profits, but paying the bills between blockbusters.  OUIJA (Universal) and its $20.006M opening (we’ll see how that holds up in final numbers tomorrow) is a prime example, likely to make its way to profit thanks to a $5M […]

  On the day before Thanksgiving, the start of a 5-day rush on moviegoing, THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) behaved as it has since it opened:  on top, but considerably behind its franchise predecessors.  Mockingjay earned $14.6M on Wednesday, more than double its nearest competition.  Nevertheless, that was 30% behind the day-before-Thanksgiving $20.8M […]

The 2014 holiday box office continues to be good but not great. The top 10 films on Wednesday December 31, 2014 totaled $33.3 million, somewhat below the average $35.4 million for the days since 2002 when this date landed on a weekday.  The last time December 31 fell on a Wednesday (2008), the day’s top […]

Based on Friday’s and Saturday’s grosses, weekend #6 of 2015 now looks like $139 million for the top 12 films Friday-Sunday, up slightly from yesterday’s estimate ($135 million) and up a bit from the norm for this weekend.   Opening at 3,641 theaters Friday, SpongeBob Movie: Sponge Out of Water from Paramount is on track for a $56.0 […]

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

WORLDWIDE STUDIO SCORECARD.  Universal remains #1 by far and the only studio to show significant growth thanks to the Furious 7 juggernaut overseas.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +3% above last year and +7% above the average for this point the past four years ($2.639 billion). […]

Based on Friday’s and Saturday’s grosses, weekend #22 of 2015 now looks like $130 million for the top 12 films Friday-Sunday, a little better than it looked yesterday but still significantly below the norm for this weekend.   Opening at 3,777 theaters Friday, San Andreas from Warner Brothers is now on track for a $53.2 million opening three-day weekend (well […]

Based on Friday’s grosses, weekend #28 of 2015 looks like $206 million for the top 12 films Friday-Sunday, above the norm for this weekend and way above last year’s weak weekend. Opening at 4,301 theaters Friday, Minions from Universal is on track for a $117.0 million opening three-day weekend (somewhat above our $108.0 million ShowBuzzDaily forecast earlier this week). The […]