OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -2% from last year and still +1% above the average for this point the past four years ($8.750 billion).  Over the same period, Hollywood films have grossed almost […]

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy’s Home, and it’s likely that spread will increase greatly through the week, since the original comedy opened on […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -2% from last year and still +1% above the average for this point the past four years ($8.536 billion).  Over the same period, Hollywood films have grossed […]

  MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off.  According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]

  OPENINGS:  THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster.  In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s Doctor Strange.  (The one slight negative was that its 5% Saturday drop was a bit worse than the 1%/4% dips […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -2% from last year and still +1% above the average for this point the past four years ($8.353 billion).  Over the same period, Hollywood films have grossed $23.4 billion […]