OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for a Valentine’s Day bump the following day.)  Even with that included in the calculations, though, the weekend’s […]

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad Grandpa, and its $32.1M start, but more than enough to ensure profitability at its low cost point.  […]

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translated into a per-theater average under $500. HOLDOVERS:  The lack of any new Hollywood competition was as usual good for the films […]

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reportedly, that demo was responsible for 2/3 of all tickets sold for Scream, a fact that won’t be ignored as studios plan […]

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can afford, and that the cast features performers who are extremely talented but with little proven appeal to ticketbuyers.  (The 27% score […]

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The January ahead is sparse on competition, so the film should top $700M, which will make it the #2 MCU title in the […]

  A few notes:  this week’s newcomers opened along a range of dates, including Tuesday night, Wednesday, Friday night and Saturday, and those scheduling decisions had an affect on the totals below.  Also, the fact that Friday was Christmas Eve lowered the day’s ticket sales, probably by 30% or so.  (Something similar will apply to […]

  OPENINGS:  The spectacular success of SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) may have less to say about the box office overall than some would like to think.  No Way Home vaporized all pandemic-era records with a $253M weekend that was 2.8x the previous Covid high ($90M for Venom: Let There Be Carnage), becoming the #1 […]