OPENINGS: BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result. The film carries around $175M in production/marketing costs, and faces a long track to profitability. Nor does it appear to be showing particular strength internationally, despite Brad Pitt’s star power and the international […]
OPENINGS: LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets. It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]
OPENINGS: Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M. That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele’s US, and Nope reportedly cost about $40-50M more than US to produce. Add the fact that Peele’s films haven’t performed particularly well […]
OPENINGS: WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south. There’s no direct competition in sight, and it should be able to leg out past $50M in the US, which would be considered a win for the moderately-budgeted production. Crawdads may […]
OPENINGS: THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Strange In the Multiverse of Madness (39% vs. 5%/36% respectively), the studio estimate assumes a better Saturday-to-Sunday hold than both (25% vs. 27%/33%). If the […]
OPENINGS: MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening. That’s just a bit lower than the $115.7M launch for the first Minions movie, although that was an April 2015 launch that didn’t have the benefit of a holiday Sunday. Rise of Gru is expected to hit $127.9M over […]
OPENINGS: ELVIS (Warners) opened at the higher end of low expectations with $30.5M. That technically put it into a dead heat with Top Gun: Maverick for the weekend crown, although that’s misleading because like virtually all big-studio openings, Elvis essentially had a 4-day opening, while Maverick‘s weekend didn’t get to count any of its […]
OPENINGS: LIGHTYEAR (Pixar/Disney) was a tricky attempt to extend the hugely lucrative Toy Story franchise, both a prequel and a spinoff that featured a different version of the titular character than the one audiences have loved for decades. Disney didn’t manage to convince fans that it was essential viewing, and the result was a […]