>This weekend will feature a moderately successful comic book movie targeting teens and young adults and a mediocre opening for a family comedy aimed at kids and young parents.  Last year Toy Story 3 opened this weekend to huge business, forcing year-to-year declines for the weekend overall. CORRECTION — The titles in the June 19, […]

  OPENINGS:  LOVE THE COOPERS (CBS/Lionsgate) was the best of a bad bunch, launching with $8.4M.  That’s 30% less than the $12.5M start of 2005’s The Family Stone, but the studio can take some solace from the fact that Stone (which opened closer to Christmas) earned a 5x multiple from its opening weekend.  If Coopers […]

  The summer movie season will be underway momentarily on the east coast, as 7PM screenings commence for The Amazing Spider-Man–which isn’t exactly riding a rave of critical support (56% positive at Rotten Tomatoes, and 35% among “top critics”).  At Sony tonight, uneasy lie the heads that wear a crown.  But meanwhile, our survey of […]

Weekend #27 of 2014 is looking like a not so hot $135 million for the top 12 films this weekend, -21% below the norm for this weekend.  It certainly doesn’t help that Independence Day and all its distractions of picnics, grilling and fireworks falls on a Friday, but there are precious few movies opening or holding […]

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas Day, which will usher in the biggest 8 days of the box office year. JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is […]

  OPENINGS:  DUMBO (Disney) had a 14% Saturday bump that was merely OK considering its underwhelming first day, and that brought it to a $45M weekend.  Even if it reaches $150M in the US, it would need help to get out of red ink with $300M+ in production/marketing costs, and so far it doesn’t seen […]

Weekend #13 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND March 25-27, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Batman v Superman: Dawn of Justice WB PG13 35% 166.0 395 610 1,005 My Big Fat Greek Wedding 2 […]

Weekend #30 of 2015 is looking like $170 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). Pixels from Sony should open with a $37.5 million three-day weekend. Early reviews at RottenTomatoes are dreadful: 11% positive overall so far. Pixels is on track for around $95 million domestic. […]