THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]

  OPENINGS:  It’s possible to make money on Super Bowl weekend, as hits like Dear John ($30.5M), Taken ($24.7M) and Chronicle ($22M) have shown.  But MISS BALA (Columbia/Sony) didn’t have what it takes, with a sluggish $6.7M start.  The 5% Saturday bump suggests that word of mouth isn’t bad, but next weekend it will have […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

  OPENINGS:  Despite a holiday opening and a much higher (and more costly) level of hype, GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) barely squeezed past Split over the 3-day weekend, $40.6M vs. $40M.  Even that number assumes a solid Sunday, although an 8% Saturday drop (Split gained 13% on its 1st Saturday), indicates that word of […]

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M weekend.  A 14% Saturday bump suggested strong word of mouth, and the final weekend number could go higher than the studio projection.  […]

  THE UPSIDE (STX/Lantern) survived the wreckage of the Weinstein Company bankruptcy, and found an opening between the end of the holiday movie season and next week’s MLK weekend, poking through with what preliminary numbers at Deadline put at a Friday-winning $7M (including $1.1M from Thursday night).  That should propel it to a weekend win […]

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering its genre and its unusually early Thursday afternoon start.  Nevertheless, the $18M studio weekend estimate should stand up, and that’s a solid number for […]