OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as well, with $6.5M in 31 markets.  War Dogs cost $125M+ in production and worldwide marketing, and it seems likely to add to […]

  The stretch of box-office beginning in mid-August is one of the weakest of the year, and this weekend’s arrivals did nothing to change that tradition.  WAR DOGS (RatPac/Warners) had the best of the low starts, with $5.4M on Friday (including $1.3M from Thursday night) according to preliminary numbers at Deadline.  That may give it […]

Weekend #34 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND August 19-21, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Kubo and the Two Strings Focus PG 90% 15.7 44 56 100 War Dogs WB R 63% 15.2 40 […]

  OPENINGS:  The SAUSAGE PARTY (Annapurna/Columbia/Sony) audience was somewhat frontloaded, with a 16% Saturday decline, but the weekend total of $33.6M was still outstanding, the best starring debut for Seth Rogen since the original Neighbors, and higher than the $33M 5-day opening for This Is The End (which opened on a Wednesday).  There’s certainly nothing […]

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

Weekend #33 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND August 12-14, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Sausage Party Sony R 90% 29.5 116 90 206 Pete’s Dragon Dis PG 84% 27.0 110 160 270 Florence […]

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Saturday, compared to BvS‘s 38%.  That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]