OPENINGS:  GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) launched with $114M in the US, within tracking expectations but 22% lower than 2017’s Guardians 2, despite marketing that emphasized the end of a beloved (sub-)franchise.  Guardians 2 ended with a 2.66 multiple to its opening, and if Guardians 3 performs the same way, its US total […]

  OPENINGS:  History seems to be repeating itself for filmmaker Kelly Fremon Craig, whose extremely well-reviewed ARE YOU THERE GOD?  IT’S ME, MARGARET (Lionsgate) opened with a soft $6.8M (and that studio estimate assumes an unusually strong Sunday).  That’s very similar to Craig’s also critically-praised 2016 The Edge of Seventeen, which had a $4.9M opening […]

  OPENINGS:  EVIL DEAD RISE (Warners) modestly exceeded expectations with $23.5M, although that was still below the franchise’s last reboot in 2013 at $25.8M (which only reached a $54.2M total in the US and didn’t spawn a sequel).  Horror has become the most dependable genre in Hollywood, and Evil Dead Rise is the only one […]

  OPENINGS:  Despite a bounty of new titles, nothing touched the holdover at the top of the weekend box office.  The newcomer with the closest claim to “success” in the US was THE POPE’S EXORCIST (Screen Gems/Sony), with $9.2M.  The horror movie also reported $27.4M in overseas release, which would put it on a road […]

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200.1M for Transformers: Revenge of the Fallen) that was huge in all quadrants.  Even though Friday was its 3rd day of release, the 3-day weekend […]

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start for a project with $250M in production/marketing costs and the hope to become a franchise.  It will need to hold up extremely well over the next several […]

  OPENINGS:  JOHN WICK: CHAPTER 4 (Lionsgate) roared to a $73.5M start, more than 20% higher than its predecessor Parabellum‘s $56.8M.  If it holds at that pace–and it has no direct competition until Renfield on April 14–it should become the first title in the franchise to pass $200M in the US.  (Already, Lionsgate is pushing […]

  OPENINGS:  Franchises continued to be the lifeblood (so to speak) of Hollywood, and this week it was SCREAM VI (Paramount) breaking its saga’s previous record with $44.5M, almost 50% higher than the $30M for last year’s Scream reboot.  It was also above the $40M for 2000’s Scream 3, although that would change with an […]