OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has opened in 75 overseas territories that cover about 2/3 of the world (but not yet China) and had a $103.3M weekend.  That’s much lower than […]

  OPENINGS:  $17.1M for THE CALL (TriStar/Sony) is more than the movie cost to produce (although it won’t pay for the marketing), and sets the Halle Berry vehicle up to be a modest hit.  However, there’s no spinning the $10.3M for THE INCREDIBLE BURT WONDERSTONE (Warners), which will lose much more than its $35M production budget […]

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal to Amazing Spider-Man 2‘s and less than Captain America: The Winter Soldier‘s, even though those 2 movies fell only 6% from their […]

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good for an action movie, and is projecting a reasonable (given the holiday) 21% drop on Sunday.  It should get to […]

  MONDAY UPDATE:  Father’s Day was a holiday, all right… for some movies.  22 JUMP STREET vastly overestimated its appeal to dads, taking a sizable 30% hit on Sunday and falling an ugly $3M below its original weekend number to $57.1M.  HOW TO TRAIN YOUR DRAGON 2 was also a bit weaker than expected, down […]

  OPENINGS:  KUNG FU PANDA 4 (DreamWorks Animation/Universal), the first new all-ages animated release since the holiday season, arrived at the high end of projections with $58.3M, impressively above the $41.3M start for 2016’s Panda 3.  (And at a reported production budget 40% lower than its predecessor.)  It faces no direct competition for months, and […]

  OPENINGS:  RISEN (Affirm/Columbia/Sony) topped the weekend’s arrivals with an $11.8M start that was above the $11.4M for War Room and the $9.2M for God’s Not Dead, although it was well below Heaven Is For Real‘s $22.5M.  The Christian genre has tremendous multiples–both God’s and War Room ended up at 6x their opening weekends–and Risen […]

  OPENINGS:  JUMANJI: THE NEXT LEVEL (Columbia/Sony) successfully rode its strategy of arriving in theatres ahead of The Rise of Skywalker to a $60.1M weekend, far ahead of the $36.2M opening weekend for the last Jumanji (although that had a different release pattern, opening on the Wednesday between that year’s Star Wars installment and Christmas […]