>It was an even merrier Christmas than the studios were anticipating, as most of the holiday openings zoomed up more than 100% from their Saturday grosses, with even more of an increase expected on Monday. MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount): Still very much at the front of the pack, with a terrific 120% boost […]

  OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has opened in 75 overseas territories that cover about 2/3 of the world (but not yet China) and had a $103.3M weekend.  That’s much lower than […]

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become murky when films also premiere on streaming, but that certainly isn’t good.  Things were no better overseas, where Firestarter limped to $2.1M […]

  OPENINGS:  A variety of studios threw product at the Labor Day weekend wall.  None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday).  Although films appealing to older […]

  As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its opening weekend than it did in the US ($17.8M).  Combined with $24.4M from 39 other territories around the world, Need is likely […]

> After a nice Friday bump, TRANSFORMERS:  DARK OF THE MOON took a small step backwards yesterday, with a lower % of increase than either of its predecessors had on their first Saturdays.  As Mitch Metcalf noted in his piece on holiday weekend boxoffice, films in general should benefit from smaller than usual declines today, […]

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result was still a very big number, that Saturday decline was far steeper than the 8-9% Day 2 drops for Wonder Woman and Guardians of the Galaxy 2 […]

> REAL STEEL had a nice Saturday bump of 27%, but that’s far lower than the 40% it was initially claiming (and only 4% higher than the one for Ides of March, which is decidedly not a family matinee movie).  The picture could benefit, though, from some additional matinee business on Columbus Day tomorrow.  Also […]