OPENINGS:  After an interruption for The Batman, the MCU resumed its place at the top of popular culture with the arrival of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS (Marvel/Disney), which launched within the industry’s very high expectations at $185M in the US.  That’s roughly the same as Avengers: Age of Ultron ($191.3M), and […]

  OPENINGS:  The Gerard Butler vehicle PLANE (Lionsgate) launched with $10M over the 3-day weekend ($11.6M with the Monday holiday), a sturdy number although not up to the $21.4M for Butler’s pre-pandemic Angel Has Fallen.  It hasn’t yet opened overseas. HOUSE PARTY (Warners), originally set for HBO Max, had a mild start with $3.8M ($4.5M […]

  OPENINGS:  THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets.  It’s hard to tell just what this means in terms of the bottom line, because while a $125M worldwide total wouldn’t look terrible against $30M in production […]

    Beware of studio estimates and round numbers. OPENINGS:  In order to get MEN IN BLACK 3 (Sony) to a round $70M for the 4-day weekend, the studio had to claim the lowest Monday drop of the market’s Top 9 films–even though MIB3 hasn’t shown any particular strength with the family matinee audience (its […]

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good for an action movie, and is projecting a reasonable (given the holiday) 21% drop on Sunday.  It should get to […]

  This is why studios love franchises. OPENINGS:  TAKEN 2 (20th) almost doubled its closest competition (even though that $50M weekend estimate, like all round number estimates, may come down a bit when final numbers are released tomorrow).  Plus the movie earned an additional $55M overseas in only 27 markets, which means the sequel will […]

  OPENINGS:  The biggest story of the weekend took place off American shores, as IRON MAN 3 (Disney) topped all expectations to open with a fantastic $195.3M in 42 territories (China and Russia are the notable ones still to come).  That’s higher than the $185.1M opening for The Avengers (in 39 territories that didn’t include […]

  OPENINGS:  ONE DIRECTION: THIS IS US (TriStar/Sony) continued its frontloaded box office swoon, with a 28% Sunday drop and probably another 25% today (the Monday number will likely be 75% below what the movie earned on opening day).  Despite more than doubling the Friday box office of The Butler, it will end up losing […]