OPENINGS: A variety of studios threw product at the Labor Day weekend wall. None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday). Although films appealing to older […]
> The Saturday drop for PARANORMAL ACTIVITY 3 turned out to be very much in line with Paranormal 2‘s. Paramount is estimating a better Sunday hold than the second installment had; if the result is instead the same as last time, the weekend gross will dip below $54M, but to a still-giant number. Paranormal 3 […]
Spidey is in the books… so we’re officially on the clock for The Dark Knight Rises. OPENINGS: In addition to its $140M 6-day US opening, THE AMAZING SPIDER-MAN (Sony) is reporting $129M for the weekend from 74 international territories (it had already earned $72M from territories where it opened last week, for an overseas […]
OPENINGS: ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes. The $18.8M for A HAUNTED HOUSE (Open Road) didn’t get close to the openings for the Scary Movie franchise (most […]
OPENINGS: Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. That may place the studio’s estimated Sunday drop of 21% and $42.5M weekend total in doubt, but […]
OPENINGS: THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 movies dropped 16% and 8%). That suggests very positive word of mouth, which may give Best Man unexpected […]
As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS: NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its opening weekend than it did in the US ($17.8M). Combined with $24.4M from 39 other territories around the world, Need is likely […]
OPENINGS: It was a sad lot of newcomers this holiday weekend. TAMMY (Warners) is claiming a $21.2M weekend ($32.9M including Wed-Thurs), which will leave it struggling to get past $70M in the US. (It also brought in $2.5M from a very small initial overseas release.) DELIVER US FROM EVIL (Screen Gems/Sony) had a relatively […]