OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the entire holiday corridor for its run.  Last year’s installment had an exceptionally good Weekend 2 hold, down just 40% […]

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop.  It’s never a good sign when the best spin a studio can put on […]

WORLDWIDE STUDIO SCORECARD.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +7% above last year and now +5% above the average for this point the past four years ($9.588 billion).  Over the same period, Hollywood films have grossed almost $26.0 billion worldwide when we add overseas box office (that’s now […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is now +17% above last year and now +24% above the average for this point the […]

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Saturday, compared to BvS‘s 38%.  That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]

  OPENINGS:  This was the weekend of AVATAR: THE WAY OF WATER (20th/Disney), and the epic’s launch was softer than widely expected at $134M in the US and $301M in all major overseas markets including China.  Box office apologists, who at this point resemble political press secretaries, have rushed in to spin that Way of […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2020 film slates by studios (films entering wide release in the 2020 calendar year). BOX OFFICE. Looking at North American box office, 2020 is now -9% below last year’s comparable span (another 7 points worse than last week) and -21% below this point averaged over […]