OPENINGS: TRANSFORMERS ONE (Hasbro/Paramount) underdelivered vs projections by about 20%, and its dim $25M start didn’t even give it the weekend’s #1 ranking at the box office. Paramount was taking a calculated risk by rebooting the franchise via PG-rated animation, and it doesn’t seem to have worked out. It faces direct competition next weekend […]
OPENINGS: A variety of studios threw product at the Labor Day weekend wall. None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday). Although films appealing to older […]
OPENINGS: None of the weekend’s wide arrivals found much of an audience. BLINK TWICE (MGM/Amazon) led the weak group with $7.3M, and given its relatively low $20M+ production costs, it might hit breakeven, depending on how much the studio spent on marketing. It was equally slow overseas with $6.7M in 73 markets. The Christian […]
OPENINGS: ALIEN: ROMULUS (20th/Disney) became the latest franchise product to hit big this summer, arriving at the high end of expectations with $41.5M. That was higher than 2017’s Alien: Covenant ($36.2M), although below 2012’s Prometheus ($51.1M). The film was also solid overseas, with a $66.7M start sparked by $25.7M from China. Romulus was budgeted […]
OPENINGS: IT ENDS WITH US (Wayfarer/Columbia/Sony) roared past expectations with a remarkable $50M. That studio estimate comes with a couple of asterisks–it includes an unspecified amount from wide Wednesday screenings, and assumes an extremely strong Sunday hold–but even so, it’s a great start for a drama that may not even have $75M in production/worldwide […]
OPENINGS: TRAP (Blinding Edge/Warners) had the unenviable task of facing the 2nd weekend of Deadpool and Wolverine and wasn’t up to the task, emerging at the low end of expectations with $15.6M. That’s in between the results for M. Night Shyamalan’s last 2 releases, Old ($16.9M) and Knock At the Cabin ($14.1M), but like […]
OPENINGS: DEADPOOL AND WOLVERINE (Marvel/Disney) landed at the top of sky-high expectations with $205M in the US and $233.3M overseas, the best US (and MCU) start since Spider-Man: No Way Home in 2021, the best worldwide launch since Avatar: The Way of Water in 2022, and by far the biggest opening ever for an […]
OPENINGS: The box office for TWISTERS (Warners/Universal) was paradoxical. In the US, the movie strongly outperformed expectations with $80.5M. However, it showed much less appeal overseas, with $27.1M in 76 territories this weekend ($42.7M to date including some revenue from markets that opened last week). Twisters is also about to lose virtually all its […]