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Behind the US/Worldwide Weekend Box Office – 3.06.2017

Posted March 5, 2017 by Mitch Salem

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, let alone the 22% for the last X-Men movie.  That suggests excellent word of mouth, and although […]

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Behind the US/Worldwide Weekend Box Office – 2.26.17

Posted February 26, 2017 by Mitch Salem

  OPENINGS:  GET OUT (QC/Blumhouse/Universal) had a remarkable Saturday performance for a horror movie, rising 17% in a genre that usually drops sharply on its 2d day of release.  That’s better than the 13% bump for Day 2 of Split, and also better than the 14% increase for Insidious, one of the leggiest of recent horror […]

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Behind the US/Worldwide Weekend Box Office – 2.19.17

Posted February 19, 2017 by Mitch Salem

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so the spectacle lives or dies overseas.  Right now it’s at $244.6M in the rest of […]

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Behind the US/Worldwide Weekend Box Office – 2.13.17

Posted February 12, 2017 by Mitch Salem

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky since it assume only a 25% Sunday drop, while the more popular LEGO Movie ($69.1M opening weekend) fell […]

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Behind the US/Worldwide Weekend Box Office – 2.5.17

Posted February 5, 2017 by Mitch Salem

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

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Behind the US/Worldwide Weekend Box Office – 1/22/17

Posted January 22, 2017 by Mitch Salem

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

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Behind the US/Worldwide Weekend Box Office – 1/15/17

Posted January 15, 2017 by Mitch Salem

  OPENINGS:  It wasn’t so much that THE BYE BYE MAN (STX) overperformed at $13.4M for the 3-day weekend (that number should rise to $15M on Monday thanks to the Martin Luther King Day holiday), but that everything around it flopped, clearing the way for it to be the #1 new title at the box […]

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Behind the US/Worldwide Weekend Box Office – 1/8/17

Posted January 8, 2017 by Mitch Salem

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES (20th) is $172K below Rogue One at $21.8M, but Disney’s Rogue One projection relies on a speculatively strong […]

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