Wow.  It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot.  Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million).  Beating a record by 18% is truly extraordinary.  While […]

  OPENINGS:  SMILE 2 (Paramount) opened on par with its predecessor, at $23M compared to $22.6M.  A small dip had been projected, so that was slightly above expectations.  The sequel, unlike the first Smile, will face major competition in its 2nd weekend, so it remains to be seen whether it can have that film’s stellar […]

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23.5M US weekend won’t get it very far in recouping $200M+ in production/marketing costs.  Things are better overseas, where Tomb Raider earned […]

  OPENINGS:  FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD (Warners) opened at $62.2M in the US, down 16% from the first Beasts.  In addition, it was more front-loaded, with a 16% Saturday drop compared to 12%.  Exit polls and reviews suggest that word of mouth won’t be as strong this time, so a $200M US total […]

Based on Friday’s and Saturday’s grosses, Weekend #42 of 2013 now looks like $96 million for the top 12 films, down 15% from the average for the same weekend the past few years. Opening at 3,157 theaters Friday, Carrie from Sony Pictures grossed $6.5 million Friday and $6.3 million Saturday, now on track for $17.0 […]

  OPENINGS:  The only wide opening of the week was the Christian-aimed action movie INFIDEL (Cloudburst), the first release from that studio.  The official estimate is $1.5M from 1724 theatres, or a bit less than $900 per-theatre for the weekend, but that number assumes a very strong Sunday, so we’ll see if it holds up.  […]

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable.  But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year’s $90.4M for Inside Out.  It remains to be seen if Pets can match Inside Out‘s nearly 4x multiple, but whatever happens from here, […]