Based on Friday’s and Saturday’s grosses, weekend #10 of 2015 now looks like $79 million for the top 12 films Friday-Sunday, a little better than yesterday’s $77 million estimate but still down significantly from the norms for this weekend among the worst first weekends of March on record. Opening at 3,201 theaters Friday, Chappie from Warner […]
OPENINGS: Let’s be clear: the decision to greenlight a $100M production budget for IN THE HEART OF THE SEA (Village Roadshow/Warners)–a period whaling adventure that features about 10 minutes of a CG whale and is otherwise mostly (spoiler alert) about the cast starving and suffering–was fundamentally insane. Even if the film had been good, […]
OPENINGS: The SAUSAGE PARTY (Annapurna/Columbia/Sony) audience was somewhat frontloaded, with a 16% Saturday decline, but the weekend total of $33.6M was still outstanding, the best starring debut for Seth Rogen since the original Neighbors, and higher than the $33M 5-day opening for This Is The End (which opened on a Wednesday). There’s certainly nothing […]
OPENINGS: THE EQUALIZER 2 (Escape Artists/Columbia Sony) rode a relatively stable Saturday (down 5% from Friday) to a $35.8M weekend win, up about 5% from the opening for the first Equalizer in 2014. That film had an 8% Saturday bump, suggesting that the sequel, like most sequels, will burn out faster than the original, […]
OPENINGS: DUMBO (Disney) had a 14% Saturday bump that was merely OK considering its underwhelming first day, and that brought it to a $45M weekend. Even if it reaches $150M in the US, it would need help to get out of red ink with $300M+ in production/marketing costs, and so far it doesn’t seen […]
OPENINGS: The numbers for STAR WARS: THE RISE OF SKYWALKER (Lucasfilm/Disney) were always going to be huge, but despite all the “dog ate its homework” excuses like pre-holiday shopping syndrome that are ricocheting around the trades today, a $175.5M start in the US is a significant disappointment. Anyone who’s seen Skywalker knows that it […]
OPENINGS: The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1M for The Marksman, $4M for Unhinged), although of course paltry by pre-pandemic standards. In addition, the film launched overseas with $2.8M from […]
OPENINGS: The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday. Reportedly, that demo was responsible for 2/3 of all tickets sold for Scream, a fact that won’t be ignored as studios plan […]