OPENINGS: THE SECRET LIFE OF PETS 2 (Illumination/Universal) had a better launch than this weekend’s other big arrival, but it was a major box office disappointment in its own right. The $47.1M weekend was down 55% from the first Pets just 3 years ago, and although Pets 2 will likely hit profit thanks to […]
This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world. As bad as the numbers below […]
OPENINGS: The only new arrival in wide US release was the woebegone VOYAGERS (Lionsgate), which got a minimal push from its studio and opened at a low $1.4M, fated for $5M or so in the US. The major new international opening was MORTAL KOMBAT (Warners), which brought in $10.7M from 17 territories. It opens […]
OPENINGS: THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise). Lost City faces little challenge in its target demo for the next month, so it could […]
OPENINGS: VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit. However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]
OPENINGS: THE LAST VOYAGE OF THE DEMETER (Universal) stirred little interest from critics or audiences, and set sail with a flat $6.5M. It hasn’t yet opened overseas, but will have a difficult time trying to recoup $100M or so in production/marketing costs. The tiny JULES (Bleecker Street) launched for some reason at 780 theaters, […]
OPENINGS: Hollywood breathed a collective sign of relief as BAD BOYS: RIDE OR DIE (Columbia/Sony) arrived moderately above expectations with $56M. That was down just 10% from 2019’s Bad Boys For Life (although that film opened on a holiday weekend, totaling $73M in 4 days). Ride or Die faces no direct competition for weeks, […]
>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in about the same as the weekend numbers posted yesterday (based on Friday actuals only). The box office volume for the top 12 films is now looking like $110 million for the weekend, down 6% from last year’s weekend […]