June 12, 2012

Broadcast Weekly and Season Averages

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , ,

Week 38 of the broadcast season (June 4-10) was won by FOX with a 1.55 in prime time, up from last week’s 1.20 (thanks to the arrival of Gordan Ramsay’s two shows Hell’s Kitchen and MasterChef).   NBC fell to a second place 1.33 rating for the week, down from 1.48 last week (particularly because of a sharp decline on Thursday as regular programs Saving Hope and Rock Center replaced temporary AGT repeats).   ABC finished third with a 1.17 rating (down from a 1.30 last week) — it simply can’t wait for the NBA Finals to start this week.  CBS held steady at a fourth-place 1.10 rating for the week.  The combined 5.15 rating for the four broadcast networks (the numbers don’t always appear to add due to rounding) is down another 37% from the same week last year, when ABC won the week with a 3.58 rating (the NBA finals peaked during that week), while NBC finished second with a 1.74, FOX pulled a 1.65, and CBS lagged with a 1.15.

Adult 18-49 Rating (four networks)
2011-12 2010-11 % Change
Week 38 5.15 8.12 -37%
Weeks 1-38 9.03 9.65 -6.4%

This past week pulled the season average (from September 19 through June 10) to -6.4% behind last year’s pace through 38 weeks.  Some of this decline will be made up this week with the delayed start of the NBA Finals on ABC this week, and especially the following week if the series goes long.  But given the weaknesses on the other networks, as well, the season average will probably be right around -5.9% at the end of June (when the NBA Finals end).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.