June 26, 2012

Broadcast Weekly & Season Averages

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Written by: Mitch Metcalf
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ABC won Week 40 of the broadcast season (June 18-24) with a 2.37 Adult 18-49 rating in prime time, its second weekly win in a row (thanks to two NBA Finals games — #4 and #5).  But ABC could really have used a Game 6 on Sunday.  Last year, the second week of the NBA Finals (June 6-12, 2011) generated a 3.58 weekly rating for ABC (Game 6 on Sunday, June 12 averaged a 9.7 rating alone).

FOX finished in second place again this week (1.48 rating), down from last week (1.59) and about even with the same week last year (1.43).

NBC finished in third place with a 1.18 rating, way down from last week (1.53) which featured US Open coverage Saturday and Sunday nights and an original America’s Got Talent on Tuesday.  This week was also down sharply from the same week last year (1.81).

CBS continued its pre-Big Brother sleepwalk to a fourth place 1.06 this week, nearly identical to last week and the same week last year (both 1.05).

The combined 6.10 rating for the four broadcast networks (the numbers don’t always appear to add due to rounding) is up 8% from the same calendar week last year (5.63).  However, compared to the week of June 4, 2011 (the second week of the NBA Finals last year), this week is down 25% (from an 8.12 combined rating for the week of June 4-10, 2011).

Adult 18-49 Rating (four networks)
2011-12 2010-11 % Change
Week 40 6.10 5.63 +8%
Weeks 1-40 8.91 9.45 -5.7%

This past week pushed the season average (from September 19 through June 24) to -5.7% behind last year’s pace through 40 weeks.  (Through last week, the season was pacing -5.9% behind last year.)

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.