August 3, 2013

EARLY FRIDAY BOX OFFICE: “2 Guns” Leads A Dim Weekend


According to preliminary numbers at Deadline, 2 GUNS (Universal/Emmett-Furla) claimed Friday with $9.8M (including $1.3M from Thursday night).  If that number holds, it’ll be considerably below Denzel Washington’s last action opening for Safe House, which started with $13.6M, despite the presence this time of Mark Wahlberg, although it would be higher than Unstoppable ($8M) and The Taking of Pelham 1 2 3 ($8.2M).  It should lead to an OK $25-27M weekend, however with Washington’s older-skewing audience, a strong Saturday is possible and could boost the total.

THE SMURFS 2 (Sony) is reporting a $5.7M Friday, which would be very unimpressive after a $5.2M opening day on Wednesday–just 2 weeks ago, Turbo also opened on a Wednesday, and after a $5.6M opening day, had a $6.6M Friday, which was itself considered a disappointment.  Smurfs could end up with a $17-18M weekend and $27M or so in its first 5 days, and especially with Disney’s Planes arriving next weekend, it will need to overperform internationally even more than the first Smurfs did if it wants to get close to that movie’s $563.8M worldwide total.

THE WOLVERINE (20th) fell apart on its 2d Friday, down almost 70% from last week to $6.4M (although that included $4M from Thursday night).  The drop should moderate over the weekend, but it still won’t be pretty, likely a 60% decline to $20M at best–another movie that will need a giant overseas result to be much of a success.

THE CONJURING (Warners) continues to hold beautifully, down only around 45% Friday-to-Friday for $4.1M.  It will pass $100M on Saturday, with plenty of scares to come.  DESPICABLE ME 2 (Universal), even with the arrival of Smurfs, should only fall about 40% for the day to $3M, with a real chance of reaching $350M in the US before it’s done.  GROWN UPS 2 (Sony), RED 2 (Lionsgate/Summit) and THE HEAT (20th) also had good Fridays with $2.3M, $1.6M and $1.3M respectively.  TURBO (DreamWorks Animation/20th), though, toppled by almost 55% to $1.9M, and PACIFIC RIM (Warners) neared the end of its ignominious US run by falling another 50% to $1.1M.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."