May 25, 2014

EARLY HOLIDAY WEEKEND BOX OFFICE: “X-Men” Slips, “Blended” Climbs Weakly


Day 2 for X-MEN: DAYS OF FUTURE PAST (20th) was down by a larger margin than expected, according to preliminary numbers at Deadline and elsewhere, from $36M on Friday to $29-30M on Saturday.  If that number holds, it’ll be as much as a 20% drop, compared to 16% for Godzilla and 6% for Captain America: The First Avenger and The Amazing Spider-Man 2 on their 1st Saturdays.  However, the holiday weekend will make for a strong Sunday, so Days should still hit $88-90M for the  3-day weekend, and $105M by Monday–no record-breaker, but a huge success.

Compared to the X-Men drop, the 18% Saturday bump for BLENDED (Warners) from $4.4M to $5.2M may sound good, but it’s actually rather tepid.  Warners has been trying to position Blended as a family movie (because what else are they going to do), and last year’s Memorial Day Weekend family opening Epic rose 43% on Saturday–and even that was considered disappointing.  Blended will probably earn $14M for the 3-day weekend and $17M by Monday, and will labor to reach $50M in the US, especially with Maleficent opening in a few days.

GODZILLA (Warners) had around a 37% Saturday bump from $8.8M to $11.8M, not a great result for a 2d Saturday (Captain America 2 rose 49% and Amazing Spider-Man 2 rose 54% on their parallel days).  Again, this week’s strong Sunday will soften the blow, but Godzilla is heading for $31M by Sunday, $39M by Monday, and a US total that may end up around $215-220M.

As for THE AMAZING SPIDER-MAN 2 (Sony), it climbed 50% on Saturday to $3M, but is still losing steam quickly, headed for $7.5M by Sunday, $9.5M by Monday and a US total that will barely get above $200M when it’s done.

We’ll have international numbers for all these movies tomorrow, and those are even more important than the US grosses for the financial health of these giant projects.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."