June 24, 2013

EARLY SUNDAY CABLE RATINGS: “Mad Men” Up, “Devious Maids” Soft, Wallenda Wins


Cable ratings will be fragmentary until tomorrow, but here are some numbers worth noting:

MAD MEN‘s Season 6 finale was, despite some viewers’ misgivings about this season, the show’s highest-rated finale ever, with 2.7M total viewers.  (AMC didn’t release 18-49 numbers, but Mad Men has always skewed old.)  That was 200,000 more viewers than the season average, and a handsome 650,000 more than the previous week’s episode.

DEVIOUS MAIDS had a merely OK start on Lifetime, with 2M total viewers and probably a 0.7 in 18-49s.  That’s acceptable–it just about ties the previous week’s season finale of The Client List–but it’s an unexciting launch, and if the show slides in its second week–as most heavily-hyped shows do–it could start to look worse than that.

Meanwhile, SKYWIRE LIVE WITH NIK WALLENDA gave viewers what they wanted on Discovery, with 8.5M average viewers over the entire show, and 13M during the 23-minute portion (9:38PM-10:01PM) that included Wallenda’s actual high-wire stroll across the Grand Canyon.  Most of those thrill-seekers departed when Wallenda lived and Discovery premiered NAKED AND AFRAID at 1020PM, although the other networks would have been very happy with the 4.2M viewers who were left.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."