March 23, 2014

EARLY WEEKEND BOX OFFICE: “Divergent” Holds Well, “Muppets” Still Soft


We won’t have confirmed Saturday numbers for several more hours (or final figures until Monday), but based on preliminary grosses at Deadline, DIVERGENT (Summit/Lionsgate) held surprisingly well on its second day of release, down just 14% to $19.7M.  That would be far better than the Day 2 drop for the original Twilight (down 41%), and better even than the drop for The Hunger Games (down 25%).  Of course, Divergent is declining from an opening day lower than either of those, but still, it’s a heartening sign of good word of mouth, and if the number holds, it could end up with a $57M+ weekend.

MUPPETS MOST WANTED (Disney) went up 57% on Saturday to $7.3M, which sounds good but really isn’t for a family movie (both Mr. Peabody and Sherman and The Lego Movie were up 79-80% on their first Saturdays), and it probably means a weekend at $17M or less.  That’s not much positive spin to be put on a major opening that low–although doubtless Disney will try.

GOD’S NOT DEAD (Freestyle) continued to have a strong start, up 13% on Saturday to $3.1M.  With a solid Sunday virtually guaranteed thanks to church-related screenings, it should be over $8M for the weekend, a fine result for a micro-budgeted project at only 780 theatres.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."