June 16, 2013

EARLY WEEKEND BOX OFFICE: “Man of Steel” Remains Kryptonite-Free


According to preliminary numbers at Deadline, MAN OF STEEL (Warners) dropped 18% on its second full day of release to $36.1M.  That’s a good but not exceptional hold for a mega-opening; some recent comparisons are a 10% slip for Iron Man 3, 9% for The Great Gatsby, and an 18% decline for Fast & Furious 6.  (Star Trek Into Darkness opened on a Thursday, so its Saturday dynamics were different.)   What Man of Steel has going for it is Sunday’s annual box office boost for Father’s Day.  Warners is estimating just a 9% Sunday drop, and that’s a possibility, since even the disastrous Green Lantern fell only 10% on Father’s Day 2 years ago, and other big action movies like Prometheus and Men In Black 3 have had similar holds.  If Steel does the same, it would hit $112.7M for the weekend, just edging out Toy Story 3‘s $110.3M for the highest June opening ever, which is a goal Warners wants to hit.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."