June 30, 2013

EARLY WEEKEND BOX OFFICE: “The Heat” Behind “Monsters U” But Way Ahead of “White House Down”


Based on preliminary numbers at Deadline (which, it should be noted, were fairly overoptimistic last night), Saturday’s results were in line with Friday’s lead.  MONSTERS UNIVERSITY (Disney/Pixar) will easily take the weekend after a decent 20% Saturday bump, for what should be a $45M weekend, down only 45% from opening weekend–a better performance than last year’s Brave, and far better than Cars 2.

THE HEAT (20th) was the #1 newcomer of the weekend, down a slight 4% on Saturday for what should be a $37M weekend.  (The studio is claiming $40M, which would require Sunday to be exactly even with Saturday.  That’s not impossible–Man of Steel pulled it off on Father’s Day–but it’s unlikely on a non-holiday Sunday.)

There was no meaningful relief for WHITE HOUSE DOWN (Sony), up a puny 5% on Saturday and likely to have a $25M weekend.  After this and After Earth, there’s going to be a lot of pressure on Sony’s upcoming sequels Grown-Ups 2 and Smurfs 2 to perform.

WORLD WAR Z (Paramount) showed mediocre legs in its second weekend, down more than 55% to a likely $29M total.  The important number tomorrow will be its overseas performance, which will determine its overall success–or not.

MAN OF STEEL (Warners) continued to sink, down more than 50% again to $20M for the weekend.  The epic will look for some 4th of July (and international) help to bolster its status as a franchise.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."