June 22, 2014

EARLY WEEKEND BOX OFFICE: “Think Too” Slows, “Jersey Boys” Stays Dim


As espected with a sequel, THINK LIKE A MAN TOO (Screen Gems/Sony) took a dip on its 2d day of release, and after virtually tying the opening day of the first Think with $13.2M on Friday it fell, according to preliminary numbers at Deadline and elsewhere, about 15% on Saturday to $10.5M (the original Think had gained 9% on its first Saturday).  It now looks like it should have a $30M weekend, compared to $33.6M the first time around.  That suggests a US total of $80M, compared to $91.5M the first time–still tidy, just not quite as profitable.

JERSEY BOYS (Warners), with its much older audience, grew by 15% on Day 2 to $5.3M,  but that still means a lackluster $14M weekend.  By comparison, Clint Eastwood’s Hereafter climbed 19% on its 2d day, and Invictus rose by 25%–and neither of those were hits.

As for the holdovers, 22 JUMP STREET (Columbia/Sony) was only up by 15% on Saturday to $10.7M (the first Jump Street rose by 39% on its 2d Saturday), and may be facing a $27M weekend, still on track for $150M in the US.  HOW TO TRAIN YOUR DRAGON 2 (DreamWorks Animation/20th), brought in the weekend matinee crowd and rose by 33% to $10M (the first Dragon held just about even on its 2d Saturday), for a $25-26M weekend that still has it on track for a $150M+ US total, far lower than its predecessor’s.  MALEFICENT (Disney) grew by over 20% from Friday to $5M, on its way to a $12-13M weekend and over $200M in the US before it’s done.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."