FRIDAY OCTOBER 28 BOX OFFICE RESULTS

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DreamWorks’ Puss In Boots is opening at a solid #1 but below its forecast.  Paranormal Activity 3 is sporting a 65% decline in its second weekend (just under $20 million for the weekend), but it has nonetheless been upgraded to a $119 million final domestic estimate thanks to solid midweek business.  In Time and The Rum Diary opened quietly, and the weekend as a whole is headed for $94 million, not as vigorous as expected but still up 11% over the same weekend last year.

In case you missed them, click to see this week’s Weekend Predictions
  
October 28-30, 2011     Pre-Wknd    Wknd            Showbuzz
(millions)              Showbuzz    Early   Friday  Domestic
                        Forecast    Proj.   Actual   Final*
Puss In Boots (DW/Par)   [$42.5]    $35.3   $ 9.6     $132
Paranormal Activity 3 Par[$21.1]    $18.6   $ 6.5     $119+
In Time (Fox)            [$13.0]    $11.8   $ 4.2     $ 28
The Rum Diary (FilmDis)  [$ 8.0]    $ 5.6   $ 1.8     $ 21
Footloose (Par)          [$ 6.5]    $ 5.3   $ 1.8     $ 54 
Real Steel (DW/DIS)      [$ 6.5]    $ 4.8   $ 1.4     $ 87-
Three Musketeers (Summit)[$ 4.6]    $ 3.3   $ 1.0     $ 19
Ides of March (Sony)     [$ 3.3]    $ 2.5   $ 0.8     $ 41 
Moneyball (Sony)         [$ 2.9]    $ 1.9   $ 0.6     $ 74 
Dolphin Tale (WB)        [$ 2.5]    $ 1.5   $ 0.5     $ 71-

Note: The table above summarizes an early look at the weekend.  The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets).  The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column).  The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade. 


Total Box Office Volume

The Top 12 Films this weekend are looking like a good $94 million total, up 11% from the same calendar weekend last year (when Saw 3D opened).         

Top 12 Films: Weekend #43

     Volume    Movies Opening Each Weekend (millions)
2011  $ 94  Puss In Boots $35, In Time $12, Rum Diary $5.6
2010  $ 85  Saw 3D $22.5    
2009  $ 83  Michael Jackson’s This Is It $23
2008  $ 74  Zach and Miri Make a Porno $10, Changeling $9
2007  $122  American Gangster $44, Bee Movie $38
2007-10
Avg   $ 91 

Next Weekend
Opening next week are Tower Heist from Universal and A Very Harold & Kumar 3D Christmas from Warner Brothers/ New Line.  Those movies will be compared to Megamind ($46.0 million opening weekend), Due Date ($32.7 million) and For Colored Girls ($19.5 million). 

Look for updates of the weekend box office on Sunday, based on the Saturday actual numbers.