>The 22% drop for GREEN LANTERN on Saturday is fairly disastrous: Thor, X-Men and Pirates 4 all dropped about 8% on their first Saturdays, and Super 8 actually increased. (Hangover 2 and Kung Fu Panda 2 opened on Wednesdays, so their weeks had a different dynamic.) Obviously, this indicates terrible word of mouth for the movie. The only thing keeping its weekend above $50M is the traditionally robust boxoffice on Father’s Day. Warners is estimating only a 15% drop from Saturday to Sunday, which would be reasonable for a strong movie, but is aggressive for a picture people don’t like. (By comparison, Fox is estimating a 19% drop for MR. POPPER’S PENGUINS.) All of which is to say, don’t be surprised if the Green Lantern number gets even lower when actuals are released tomorrow.
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GREEN LANTERN MIDNIGHT BOX OFFICE DATA
>DeadlineHollywood is reporting Green Lantern earned $3.35 million at midnight plays (at 1,810 theaters). This result is similar to recent midnight previews for Thor and X-Men: First Class. (See Mitch Salem’s Green Lantern review HERE.) This might indicate Green Lantern could open in the high-$50 million range, although we will…
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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