September 5, 2011


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Written by: Mitch Metcalf
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>Through this weekend, the major action on the Worldwide Box Office chart is happening at the bottom of the Top 10.  The Smurfs continue to show an amazing amount of momentum, almost hitting $300 million overseas.  Next week it should be able to pass Thor and move into the #9 spot for all films released in North America in 2011.

Rise of the Planet of the Apes also continues to grow overseas, although the overseas number is just now passing the domestic number.  We don’t expect a large overseas multiple for Apes.

Keep checking back for the latest Pathway to Profit feature coming Monday.  We will breakdown our major profit/loss categories based on worldwide revenue and evaluate each major studio’s slate in terms of these categories.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.