March 29, 2011

MONDAY MAR 28 NUMBERS: Sucker Punch Sneaks Into First

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Written by: Mitch Salem
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Sucker Punch moved into the #1 spot, declining 68% percent, in line with the 67% average decline for March movies on day four.  Limitless declined 68% (also in line with the 69% average for March films on day 11, the second Monday of release).  The biggest drop was for Diary of a Wimpy Kid, fully 80%, not a big surprise since the movie is so kid-dependent.  All in all, no big surprises. 

                       Monday    vs Sun
1. Sucker Punch (WB)    $1.40     -68%
2. Limitless (Rel)      $1.28     -68% 
3. Diary Wimpy 2 (Fox)  $1.26     -80%
4. Lincoln Lawyer (LG)  $0.94     -68%
5. Rango (Par)          $0.75     -75%

–Mitch Metcalf´╗┐

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."