March 30, 2011

TUESDAY MAR 29 NUMBERS: Limitless Back on Top

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Written by: Mitch Salem
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Limitless moved back to #1 Tuesday and increased a healthy 12% from Monday (significantly better than the average 4% increase for March movies on their second Tuesday).  Sucker Punch drops to #2 with a 4% decline (a bit worse than the 1% average drop for March movies on day five)The Lincoln Lawyer rebounded with a strong 16% increase from Monday, moving back over the $1 million threshold.   

                       Tuesday   vs Mon
1. Limitless (Rel)      $1.43     +12% 
2. Sucker Punch (WB)    $1.30     – 4%
3. Diary Wimpy 2 (Fox)  $1.11
     – 9%

4. Lincoln Lawyer (LG)  $1.09     +16%
5. Rango (Par)          $0.73     – 1%

Come back tomorrow for Weekend Predictions for Hop (Universal), Source Code (Summit) and Insidious (FilmDistrict), as well as the holdovers.  As we said a few days ago, this weekend will face some tough comparisons versus the last two years.  This weekend last year was dominated by Clash of the Titans and its $61 million opening and two $29 million performances: the opening of Tyler Perry’s Why Did I Get Married Too and weekend two of How to Train Your Dragon.  Similarly, 2009 boasted a $71 million opening by Fast & Furious and a strong $32 million second weekend from Monsters vs Aliens.     

Top 12 Films: First Weekend in April

Avg   $127  
            Movies Opening That Weekend
2010  $169  Clash Titans $61, Why Married Too $29, Last Song $16
2009  $149  Fast & Furious $71, Adventureland $6 
2008  $ 80  Nim’s Island $13, Leatherheads $13, The Ruins $8
2007  $110  Are We Done Yet? $14, Grindhouse $12, The Reaping $10

–Mitch Metcalf

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."