> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God forbid!)  It’s not clear whether that’s the reason only 2 movie promos made it […]

> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one.  It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight:  New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]

    Airing on TCM March 24 and April 10:  See It On Any Screen.   The legacy of the late Elizabeth Taylor arises at least as much from her stature as one of the great, iconic Hollywood movie stars (and the prototypical tabloid goddess) as on the breadth of her acting skills.  But she […]

  DON’T BE AFRAID OF THE DARK – Not Even For Free:  No, Really–Don’t Be Afraid     FilmDistrict has gone out of its way to identify co-writer/co-producer Guillermo del Toro with DON’T BE AFRAID OF THE DARK, to the extent that from the marketing, one could easily fail to realize that the movie is […]

  NEW YEAR’S EVE:  Not At Any Price – Calling it a “Sit-Com” Insults TV   NEW YEAR’S EVE is such a calculated piece of commercial manufacture that it deserves a Powerpoint presentation more than a review.  Although strictly speaking it isn’t a sequel to Valentine’s Day (and in fact a few of the same […]

  PROJECT X:  Not Even For Free – Don’t RSVP   How is it that no one has yet produced a 3D found-footage movie?  You’d think the combination of the most (usually) mind-numbing gimmicks of the past decade would be a commercially sure bet, but so far it’s an untapped market. Meanwhile we have PROJECT […]

The domestic box office was down again this week, making five out of the past six weeks down significantly from prior years.  We took a look at how the past six weeks collectively stack up to prior years — mid-May through late-June 2012 is almost a 10-year low. The Past Week: Total Box Office Volume […]

Overseas box office for The Dark Knight Rises has risen to $248 million to date, up from $88 million at this time last week.  The ultimate overseas number could hit $490 million, up somewhat from $469 million for The Dark Knight.  If our projected domestic total for Rises is correct, the worldwide total will be around $930 million, somewhat behind […]