January 1, 2013

New Year’s Eve Ratings — ABC Thumps Everyone Else

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Written by: Mitch Metcalf
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ABC dominated New Year’s Eve, as usual.  In prime time, ABC averaged a 3.1 rating with adults 18-49 in the fast nationals.  The evening started with a tribute to Dick Clark (a 2.6 rating from 8-10 pm) and built to a 4.1 rating from 10-11 pm for Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.

NBC and CBS tied for a very distant second place with a 0.8 rating from 8-11 pm.  NBC repeated the 2007 movie Enchanted from 8-10 pm (a lethargic 0.7 rating) and topped the evening off with a 1.1 rating from 10-11 pm for a live telecast of NBC’s New Year’s Eve with Carson Daly.  In the battle of the vanilla, charisma-free hosts, Seacrest was clearly the victor.  (Seacrest’s margin of victory only accelerated in the 10:30 half hour — 4.5 rating for ABC to 1.3 for Daly on NBC.)

In late night, ABC continued its dominance: a 7.7 rating with adults 18-49 from 11:30 pm-1:15 am in the 25 markets with local people meters.  NBC’s coverage of the ball-drop in Times Square averaged a 2.8 rating with adults 18-49 from 11:30 pm-12:30 am, while FOX’s New Year’s Eve Live from 11:00 pm -12:30 am trailed with a 2.0 rating.

Back on CBS in prime time, repeats of its comedies and Hawaii Five-O bounced between a 0.8 and 0.9 the entire night.

In prime time, FOX and CW tied with a 0.5 rating.  On FOX, a repeat Bones (0.6) out-delivered a new Mob Doctor (0.4), which is only being broadcast so international buyers of the series are obligated to pay for all of the episodes produced.  (Episodes of a scripted series that do not air on the American network do not generate any international revenue, an important source of funds for television studios.)

The CW aired the iHeart Radio Music Festival, a gem of a special that posted a 0.5 from 8-10 pm.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.