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• WEEKDAY BOX OFFICE UPDATE MAY 16-17

  >Bridesmaids exceeded the magic number for early weekday box office (Monday-Tuesday combined), indicating better than average long-term playability. Read on after the jump. During its first Monday-Tuesday in release (May 16-17), Bridesmaids grossed $6.4 million, or 24% of the film’s opening weekend tally.  When a film hits 20% or more…

• WEEKDAY BOX OFFICE UPDATE JUNE 20-21

  >Green Lantern has grossed $10.1 million Monday-Tuesday, representing 19.0% of its opening weekend tally.  This is a solid first weekday number and indicates the potential to decline slightly better than average in its second weekend.  A typical decline for the second weekend is 49%, and this suggests a decline of…

• WEEKDAY BOX OFFICE UPDATE JUNE 13-14

  >Super 8 is off to a good start during its first weekday period.  The JJ Abrams/ Steven Spielberg drama earned $8.2 million Monday and Tuesday at the box office, a very healthy 22.6% of its opening weekend number.  When a new movie is over 20% during this period, it stands…

• BOX OFFICE NUMBERS — Posting Update

  >Weekend box office actuals and summer movie draft standings through Sunday will be posted later this afternoon after final numbers for the weekend are available.  Please check back in the early afternoon Pacific time.

• WEEKDAY BOX OFFICE UPDATE August 1-2

  >THE SMURFS has outgrossed COWBOYS & ALIENS both Monday and Tuesday and now leads total box office to date, a lead it will not give up when both films leave theaters in several weeks.  Through Tuesday, The Smurfs cumulative total domestically is $46.3 million ($5.0 million Monday and $5.7 million…