If preliminary numbers at Deadline hold, GRAVITY (Warners) will own the new record for all-time best October opening.  It had a superb $23.5M Saturday, up 35% from its $17.5M opening day, for what should be a $55M+ weekend.  That would handily break the current October record of $52.6M for Paranormal Activity 3.  More importantly, […]

  BROADCAST FINALS ABC:  HOLEY MOLEY gained 0.04 to 0.41, THE CHASE was up 0.03 to 0.35, and WHO DO YOU BELIEVE was steady at 0.22. CBS:  Reruns at 0.32/0.25/0.24. NBC:  AMERICA’S GOT TALENT ticked down to 0.76, and DANCING WITH MYSELF was down 0.05 to 0.34. FOX:  Reruns at 0.22/0.29. CW:  After a rerun […]

>Tonight’s ESPN Monday Night Football game (the 2-10 St Louis Rams at the 5-7 Seattle Seahawks) will have a limited impact on the broadcast fast nationals in the morning.  In St Louis, the game will be carried locally by FOX station KTVI instead of the Terra Nova original and House repeat.  The St Louis market […]

  Fall finales were steady at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  CW’s experiment with historical romance didn’t get off to a great start. CW:  An 0.8 isn’t a terrible number for CW, so if REIGN can manage to hold there, it has a chance.  But its debut was 0.2 below the launch of The Originals, and a big 0.4 under last year’s premiere of Beauty & […]

  OPENINGS:  MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening.  That’s just a bit lower than the $115.7M launch for the first Minions movie, although that was an April 2015 launch that didn’t have the benefit of a holiday Sunday.  Rise of Gru is expected to hit $127.9M over […]

> Limited competition did TERRA NOVA a limited amount of good. FOX:  The 2-hour season finale of TERRA NOVA, facing no original scripted competition on the night, will end up (depending on final rounding) matching or very slightly exceeding its series low of 2.1.  Not exactly the event the network had been hoping for. NBC:  […]

        NETWORK FINALS:  The ABC portion of the primetime Christmas NBA game adjusted to 2.7, up an impressive 0.9 from last year’s game (which wasn’t shared with ESPN).          Broadcast Official Nationals Program Ratings Chart     NOTE:  At this time, we have no Tuesday cable ratings lower than […]