Deadline is reporting a preliminary opening day of around $75M (including $25M from Thursday night) for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), and one has to wonder:  are audiences getting the teensiest bit tired of superhero spectacles?  That $75M is a giant number, of course–it blows away the $36.9M that Captain America: Winter Soldier earned […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday July 25 and Sunday July 26, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for a look at sports ratings from the same weekend last year. Golf RBC […]

  We don’t know yet what CBS’s fall schedule will look like, but by its standards the network is being aggressive with its pick-ups, with 4 new comedies and 2 dramas so far.  Here’s a thumbnail of each: COMEDIES MOM:  As close to a sure thing as pilot season offered, this is CBS comedy kingpin […]

  Simply a spectacular night for cable television. AMC:  The season finale for THE WALKING DEAD had an astounding 9.1 rating in 18-49s when its 9PM, 11PM, midnight and 1AM airings are combined, and the 9PM broadcast alone scored a giant 6.4, up a full point from the previous week.  Even the TALKING DEAD post-finale […]

  An off-night AMERICAN IDOL couldn’t dislodge SURVIVOR. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments. ABC had the night’s MONDAY NIGHT FOOTBALL simulcast […]

  Our summertime look at the health of Hollywood’s studios continues.  We’ve already examined Disney and Warner Bros, and today Paramount is in our viewfinder. Since getting out of both the Marvel and the DreamWorks Animation business, Paramount has been sedate, even sedentary, with the quietest summer of any studio.  Management has been fairly stable, […]

  GLEE may only be a shadow of the phenomenon it was when it began 4 seasons ago (a 2.3 average this season, compared to 4.0), but it’s still a significant asset for FOX, especially among the younger 18-34 demographic, and it has enormous ancillary value on iTunes and elsewhere.  So it’s no surprise that […]