An already familiar WINTER OLYMPICS story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NBC:  WINTER OLYMPICS coverage had […]

The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for CBS and FOX on this night.  CBS has plunged 31% on the night from […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday September 28 and Sunday September 29, 2013. (The 56 markets out of 210 total cover about 70% of the US television population.)   College Football Week 5 Top Games on Saturday 4.9 rating CBS 3:30 pm #6 LSU at #9 Georgia 4.1 […]

  NETWORK UPDATE:  SURVIVOR increased by 0.1 from this morning’s numbers (the CSI rerun lost 0.1).  On ABC, both the SUBURGATORY finale and MODERN FAMILY gained 0.1.  On NBC, both REVOLUTION and SVU were up 0.1, but CHICAGO PD fell 0.1.  The ARROW finale rose 0.1, tying it with last season’s finale. WEDNESDAY CABLE:  The […]

> … and here we go.  BREAKING DAWN PART 1 narrowly set a Twilight franchise record last night with the 2d highest midnight screening grosses on record, $30.25M.  This was (very slightly) ahead of Eclipse‘s $30.1M last June, as well as the November 2009 opening of New Moon, which reached $26.3M for its midnight screenings. […]