>The holiday film season is upon us.  Based on Wednesday numbers, Twilight Breaking Dawn Part 1 should hold on to the #1 spot this weekend despite an anticipated precipitous drop, followed closely by The Muppets.  The other kid-friendly openers, Arthur Christmas and Hugo, are fighting over table scraps.  The weekend is shaping up to be […]

On the cable front this past seven days, only the NBA could stop History’s rampaging Hatfield & McCoys.  On Monday night, Game 1 of the Eastern Conference Finals (Boston Celtics at Miami Heat) averaged a 4.1 rating with Adults 18-49 and almost 9 million viewers 2+.  Directly against much of the game, the premiere episode of Hatfield […]

  With what appears to be the exception of a sensational hold for Argo, this weekend is looking fairly lackluster, according to preliminary Friday numbers at Deadline.  PARANORMAL ACTIVITY 4 (Paramount) of course, will dominate the weekend, and because of its bargain-basement cost, it will reap plenty of profit for the studio.  But at $15M […]

  BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was dominant at 2.11.  NBC’s USFL game was at 0.19, and the season finale of SATURDAY NIGHT LIVE was steady at 0.81.  FOX’s MLS match was at 0.11.  CW’s originals were at 0.06/0.09.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Sports led the day, with […]

Here are the full week sports ratings for Monday September 7 through Sunday September 13, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size now 200K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

      NETWORK FINALS:  CONVICTION and THE ODD COUPLE fell 0.1 in final numbers.  After adjustment for the Houston MONDAY NIGHT FOOTBALL simulcast, SUPERGIRL dropped 0.1 and JANE THE VIRGIN fell 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s experiment with stripping all 10 episodes of comedy […]

        NETWORK FINALS:  EVIL lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On Freeform, the season premiere of GROWN-ISH was at 0.21 compared to last season’s 0.28/0.24, and the premiere of EVERYTHING’S GONNA BE OKAY was at 0.12/0.07. TLC owned Thursday […]

  It appears that this fall season will lack any breakout hit for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]