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BEHIND THE WEEKEND BOXOFFICE – 3/24/13

Posted March 24, 2013 by Mitch Salem

  OPENINGS:  The only reason to make a movie like THE CROODS (DreamWorks Animation/20th) is to get a piece of the remarkable overseas business that the Ice Age franchise sees ($716M on the last one alone), but so far, Croods is looking a little soft internationally, with $63.3M this weekend in territories covering roughly half the world.  That’s better than the […]

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