December 17, 2014



THE VOICE fall finale had no trouble dominating the night, but that doesn’t mean it’s healthy.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2014 TUE 16 Dec

NBC:  After a subpar 1.3 for the new holiday special ELF: BUDDY’S MUSICAL CHRISTMAS, the fall finale of THE VOICE was at 3.2, down 20% from last fall’s finale 4.0.

CBS:  The only other network with an all-new slate started the evening at 2.3 for NCIS (down 0.2 from last week), then fell to 1.9 for NCIS: NEW ORLEANS (down 0.4 for a series low) and 1.3 for PERSON OF INTEREST (also down 0.4).

ABC:  The roughly one millionth run of A CHARLIE BROWN CHRISTMAS was at 1.7 (handily beating the new competition on NBC), and then a pair of PREP & LANDING holiday reruns were at 1.3/1.2, before a FOREVER rerun managed 0.7.

FOX:   A new MASTERCHEF JR gained 0.1 to 1.7, followed by sitcom reruns at 0.8/0.6.

CW:  After 0.5 for a rerun of THE FLASH, a run of CBS’s VICTORIA’S SECRET FASHION SHOW was at 0.4.

CBS has the SURVIVOR cycle finale tonight, and NBC counters with a Michael Buble holiday special and the season premiere of THE SING-OFF.  CW’s THE 100 has its midseason finale.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2014 TUE 16 Dec

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this night.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.