> Deadline has preliminary numbers for Saturday and the weekend, and any worries that THE HELP would suffer from front-loading are out the window.  Rather amazingly, the picture seems to have climbed more than 25% from Friday to Saturday, and it seems likely to get near $25M for the weekend and $35M since its opening […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rating for Miami-Milwaukee and 4.1 rating for New York-Boston (in Nielsen’s 56 metered markets that comprise 70% of […]

>   See A Word About Busted Pilots For the most part, actors only get one shot in a given pilot season.  Since the lion’s share of network pilots are produced during the same narrow Spring window–allowing them to be picked up and announced at the Upfronts in May–and since actors who play regular characters […]

  OPENINGS:  STRAIGHT OUTTA COMPTON (Legendary/Universal) turned out to be somewhat frontloaded, with a 20% drop on its 2d day of release.  But no one will complain about its huge $56.1M weekend, the #6 August opening ever (and #2, behind only Signs, among non-franchise titles).  It should add plenty of gold to Universal’s 2015 pile […]

  The first real crack in the wall of silence the networks have so far maintained on their Upfront announcements came from FOX, which has picked up a hefty 9 shows, 5 comedies and 4 dramas.  (We don’t yet know how many of them will be launched in the fall, let alone where they’re being […]

    BROADCAST HIGHLIGHTS: ABC:  Reruns at 0.20-0.37. CBS:  BIG BROTHER dipped 0.02 to 0.99, followed by reruns at 0.23-0.32. NBC:  BROOKLYN NINE-NINE was at 0.40/0.33 compared to last week’s 0.40/0.28.  The season finale of MAKING IT grew by a tenth to 0.33.  A LAW & ORDER: ORGANIZED CRIME rerun ended the night at 0.22. […]

>Because of the Labor Day holiday, weekend actuals and year-to-date box office results will be posted Tuesday.  Please check back tomorrow. Coming later today (Monday): the Pathway to Profits feature, along with studio scorecards for 2011 to date.