> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

  The regular season NFL roared back to life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Here are the network schedules for fall 2014 for ABC, CBS, NBC and FOX, as a handy reference.  As usual, new shows are denoted in italics. Also, note The CW will be airing The Originals and Jane the Virgin on Mondays, The Flash and Supernatural on Tuesdays, Arrow and The 100 on Wednesdays, The Vampire Diaries and Reign on Thursdays, and Whose Line […]

> FRINGE has discovered one last universe where it can air for a 5th and final season on FOX, and it’s widely rumored that the name of that universe is:  Low License Fee.  As it did with Chuck this season, Warner Bros Television will take a larger-than-usual deficit on the remaining episodes of Fringe so […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  X-MEN: DAYS OF FUTURE PAST (20th) was fated to walk away with Memorial Day Weekend, and it’s starting off its run in high style, with a preliminary $36M (including $8.1M from Thursday night) reported at Deadline and elsewhere.  If that number holds, it would be the 3rd highest opening day of the year (behind […]

  Little to be GLEEful about. FOX:  Despite a major episode that included NY auditions for 2 of the characters that the season had been building to (as well as, this being GLEE, a musical spousal abuse subplot, and a rock version of “The Rain In Spain”) Glee fell once again to a 2.4, tying […]

  According to Advertising Age, advertisers have begun to buy time on the broadcast networks for the 2014-15 TV season, which is the whole reason the hoopla of the “Upfronts” exists in the first place.  There are two basic components to each of these sales (although they can become quite intricate):  the rate that buyers […]