Some strong numbers, but network erosion continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>   Despite the enormous 53% drop on Saturday, Warners is projecting only a 21% fall for HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) on Sunday, which would be 2nd lowest in the week’s Top 10, behind only Disney’s WINNIE THE POOH (which figures to be strong in Sunday matinees).  If the Harry Potter […]

      NETWORK FINALS:  Final numbers were a mixed bag for ABC, as AMERICAN HOUSEWIFE gained 0.1, but both REAL O’NEALS and AGENTS OF SHIELD dropped the same, putting the latter at 0.7, which is the same level where the shows in that slot the past few seasons were getting canceled.  On NBC, THE […]

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

  OPENINGS:  THE POSSESSION (Lionsgate) will be a convincing winner over the holiday weekend, based on a Friday that more than doubled the gross of the #2 movie.  Its $6.1M was also 2/3 better than last year’s Labor Day Friday #1, The Help (which was in its 4th week of release at that point).  Possession could […]

> Don’t give up on Fringe just yet. FOX:  Maybe all the fans really were at The Hunger Games last week.  FRINGE had a huge rebound to 1.2 last night, which still put it in 3d place for the hour (this is Fringe, after all), but gave it a welcome tie with the already-renewed Grimm […]

      NETWORK FINALS:  There were no changes from the preliminary Monday ratings.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.97/0.79.  USA’s WWE telecast was at 0.95/0.85/0.77 compared to last week’s 0.93/0.91/0.90.  On VH1, LOVE & HIP-HOP slipped 0.02 to 0.72, and […]

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon. […]