OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Halloween season, and one of Hollywood’s first tries at producing and marketing a movie primarily to the Latino audience.  All of […]

>On a night overshadowed by the BCS National Championship college football game on sister network ESPN (Alabama shutting out LSU — ratings available later), ABC decided to go with female-skewing originals, narrowly beating the other broadcast networks with a 2.2 Adult 18-49 rating.  The Bachelor was down two tenths of a rating point in its […]

Based on Friday’s and Saturday’s grosses, weekend #4 of 2015 now looks like $142 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary. […]

NETWORK UPDATE:  AMERICAN NINJA WARRIOR earned an extra 0.1 in final numbers, as did the season finale of BACHELOR IN PARADISE (and the SHARK TANK rerun that preceded it).  The NCIS: LA rerun dropped 0.1. CABLE HIGHLIGHTS:  On the Monday before the NFL takes over ESPN’s Monday night, the network aired the season’s first COLLEGE […]

  A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover) give plenty of notes, helpful and otherwise, and critics begin to […]

        NETWORK FINALS:  Game 2 of THE WORLD SERIES stayed at the morning’s 2.9, which put it 0.4 below the final for 2018’s Game 2.  In addition, SEAL TEAM lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was […]

  CRAZY EX-GIRLFRIEND didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The NFL PRESEASON took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]