THE X-FILES continued downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  The BILLBOARD MUSIC AWARDS adjusted up by 0.1 in final numbers, as did the season finale of THE SIMPSONS. CABLE HIGHLIGHTS:  Although it was far from the highest-rated show of the night, MAD MEN nevertheless got a fine send-off, jumping by 0.44 from last week to a 1.08 exit.  The lord of the […]

        NETWORK FINALS:  The BOB’S BURGERS rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There were very different results for the night’s marquee premieres.  SNOWPIERCER debuted on TNT with a solid 0.47, and added 0.15/549K with an instant rerun on […]

> In one of the least surprising developments of the young season, CBS has given a full season back-order to 2 BROKE GIRLS. Considering that the show did a 4.4 this past week, and NBC has given back orders to UP ALL NIGHT (2.1) and WHITNEY (2.5), it would be an understatement to say that […]

        NETWORK FINALS:  Both the original and rerun episodes of THE BIG STAGE lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.13 to 0.75, with its clip-show lead-in hour behind it, up 0.08 to […]

>Another close battle for first place Tuesday night between FOX and NBC.  Last week NBC beat FOX by one tenth of a rating point.  This week, FOX is ahead by one tenth on Tuesday night in the fast nationals, but adjustments to the official nationals could turn it into a tie.  ABC got some good […]

Last night’s breakout star has a day job.  Someone sign the President to a development deal… in four years. CW:  The gambit of launching EMILY OWENS MD while the debate occupied all the other broadcast networks didn’t work, as the show debuted with a weak 0.5.  That didn’t even hold the 0.6 lead-in it had […]