People had better things to do on Valentine’s Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  BIG BROTHER and THE $100,000 PYRAMID gained 0.1 in final numbers, while INSTINCT lost the same.  In addition, NBC’s NFL PRESEASON SUNDAY NIGHT FOOTBALL adjusted up 0.2 to 1.5.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a busy night on […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now even with last year and still +4% above the average for this point the past four years ($6.425 billion).  Over the same period, Hollywood films have grossed […]

  The  preliminary numbers at Deadline confirm the expected:  PAN (RatPac-Dune/Warners) is a box office catastrophe in the making.  Its $5.2M opening day (which includes $650K from Thursday night) is less than half the first day of Fantastic Four ($11.3M), and although as a family-oriented movie it may bounce back a bit on Saturday (and […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last week’s rating and only 4% below the same week last year.  Although The Voice is getting […]

  Even the brand names were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A mixed night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  On Sunday mornings, the devout go to church, and movie studios lie.  (There’s not much overlap between the two groups.)  The studios lie (or fudge, if you’re sensitive about the L Word), fundamentally, because they can get away with it:  when “estimated” box office returns are announced on Sunday mornings, they’re simply repeated–one might […]