All four of this weekend’s wide releases began with Thursday night screenings last night, but only KICK-ASS 2 (Universal) reported the results.  Kick Ass 2 started with a $1.3M Thursday (screenings started at 8PM), below last week’s Elysium ($1.7M) but in the same range as White House Down ($1.35M) and 2 Guns ($1.2M).  Both […]

  Don’t get too comfortable with this morning’s numbers.  Per Mitch Metcalf:  “Because of local pre-emptions for NFL preseason games, each network except for FOX should decline in the official nationals.  CBS, NBC and CW should drop about one tenth of a rating point (maybe two tenths).  But ABC will drop the most (down four […]

Here is how the current week is shaping up (through Wednesday).  Duck Dynasty is cruising into first place among everything on television (a stunning 5.0 rating with adults 18-49 for its season premiere).

  Amazingly, the phenomenon that is DUCK DYNASTY may still not have peaked.  Last night’s Season 4 premiere on A&E hit a new high, with 11.8M viewers (more than 2M more than April’s Season 3 finale), and an 18-49 number that should translate into a 5.0-5.1 rating (almost a full point above April’s 4.3).  That’s […]

  A troublesomely low night for NBC. NBC:  AMERICA’S GOT TALENT took a sizable 0.4 hit last night, down to a season low 2.1.  That wasn’t good for CAMP, which tied its 1.0 low.  As to Camp, although one might think the show would skew much younger than reruns of SVU–and it does–its 18-49 rating […]

The 33rd weekend of the year is looking like $133 million for the top 12 films, up a sizable 17% from the average for a normally extremely sleepy weekend.  Opening at around 2,800 2,940 theaters Friday (very close to the 2,886 average theater count for opening weekends the last two years), Kick-Ass 2 from Universal should average $8,900 $8,500 per […]

  With one exception, nothing on network TV last night was above a 1.3 rating–which is to say, the night was firmly in what used to be called “cable territory.” NBC:  AMERICA’S GOT TALENT towered over the rest of the network offerings, but at 2.4, it was down 0.1 from last week and tied its […]

  Read All Our Fall Pilot Reports here and Midseason Pilot Reports here. SUPER FUN NIGHT:  Wednesday 9:30PM on ABC starting October 2 – If Nothing Else Is On… Anyone who’s seen Rebel Wilson confidently walk away with chunks of Pitch Perfect, Bachelorette or Bridesmaids knows that she’s a breakout comic talent, and possibly even […]